Why Small Businesses Should Have Their Own Blog
July 21st, 2008 
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Blogs totally and forever changed the online world. These online journals (or "web logs") made it possible for millions of people to post their ideas on the web. What made them new was the capability for millions more to respond with comments. Essentially, blogs took the Internet superhighway and turned it into a two-way street.
You may be thinking, "This is an interesting social phenomenon. But I have a small business to run. What are blogs to me? Should my small business have a blog?" Yes. Yes, it should. And there are at least three excellent reasons why small businesses should have their own blog.
A Blog Puts Your Small Business on the Web
Your small business needs to have a presence on the web. And a blog is the easiest way to accomplish that. Blogs are much simpler (and cheaper) to set up and maintain than a website. Thousands of great-looking templates make your business look professional without paying big bucks for a graphic designer. You can be up and running with a blog in just hours.
A Blog Positions Your Small Business as an Authority
Blogs have a way of making you an authority in your readers’ eyes. By intelligently discussing the trends in your industry or posting insightful case studies of recent work, you are seen as a knowledgable expert. Plus it gives you a venue to showcase accomplishments and awards your small business has received.
A Blog Lets Your Small Business Interact With Customers
The greatest thing about blogs is the ability to leave comments. Readers can respond to what you have written, you can reply to their comments, and a conversation of sorts begins. You will learn more about the demographics of your potential customers. More importantly, you will begin to understand their wants and needs more fully. Ordinarily, you probably couldn’t afford market research this good. With a blog, it’s like running focus groups 24 hours a day on autopilot.
One thing you should know before jumping in–blogs don’t grow by themselves. Simply installing Wordpress won’t do the job. Someone in your small business needs to have the passion and the knowhow to write the short articles that make up your blog’s content. If you fail to post to your small business blog regularly, your readers and customers will lose interest and drift away.
Customers who read blogs are usually early adopter types. They like to be in the lead. And if you sell them on your small business, they’ll share what they know with others. They’ll become salesmen and evangelists for your small business. Imagine what that could do for your bottom line.
If you’ve yet to get your business blog going, have a look at some free Blog tutorials on the internet and start getting your feet wet with blogging.
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